Out of the Blue has acquired the legacy toy brand Colorforms, named by Time Magazine as one of the 100 Greatest Toys of All-Time. Out of the Blue is planning an extensive new toyline, animated series and digital apps based on the beloved Colorforms brand.
With over one billion sets sold throughout the past 60+ years, Colorforms vinyl stick-on playsets are one of the best-known toy brands. They provide safe, creative, open-ended and imaginative play, and have been trusted by generations of parents and grandparents. Colorforms began with basic shapes of squares, triangles and circles, and has evolved, incorporating relevant licensed characters and other innovations that engage kids in storytelling.
Colorforms Brand LLC, the new division of Out of the Blue, expects to debut product at retail in Fall 2015, based on popular and classic brands including, Nickelodeon’s Dora the Explorer, Bubble Guppies, SpongeBob SquarePants and Teenage Mutant Ninja Turtles, Peter Rabbit, Pete the Cat and Daniel Tiger’s Neighborhood.